By Mark Bowser
- Motivational Business Speaker
Integrity and character go hand and hand in selling and in life. There is a troubling trend flowing through our country. That trend is the idea that character isn’t important. People have begun to believe that what they do in their personal life doesn’t affect their professional sales life. Nothing can be further from the truth. If a man would abuse or lie to his wife and family then wouldn’t he be willing to lie to a prospect in order to close a sale?
Our character is important. It does mean something. Who we are goes with us no matter where we are. An 1800’s French statesman by the name of Alexander de Tocqueville made a study of American democracy. He wanted to discover what made America so special. This is what he found out as he so eloquently wrote in his piece titled “The Greatness of America.”
“I sought for the greatness and genius of America in her commodious harbors and her ample rivers, and it was not there.
“I sought for the greatness and genius of America in her fertile fields and boundless forests, and it was not there.
“I sought for the greatness and genius of America in her rich mines and her vast world commerce, and it was not there.
“I sought for the greatness and genius of America in her public school system and her institutions of learning, and it was not there.
“I sought for the greatness and genius of America in her democratic congress and her matchless constitution, and it was not there.
“Not until I went into the churches of America and heard her pulpits flame with righteousness did I understand the secret of her genius and power.
“America is great because America is good, and if America ever ceases to be good, America will cease to be great.”
Character in selling and in life does mean something. But don’t worry if you aren’t pleased with the character you are portraying today. You don’t have to stay the way you are. Decide right this moment to begin living a life of integrity, which means truthfulness, uprightness, and wholeness. Change what you believe and you will most certainly change who you are. Now go out there and close a sales with integrity.
Check out this great
Sales Resource from the great motivational business speaker Zig Ziglar.
Learn how to close more sales. For more information
click here.
